![]() Search engines use an automated system that relies on an extremely complex set of mathematical formulas known as algorithms. It's not doing that by having a staff of humans conducting manual searches, so how does Google manage? Google, as the most common example, conducts 40,000 searches per second. How Search Engines Identify the Best Resultsīefore you can begin to optimize your website and other content for search engines, you need a basic understanding of search engine functionality. If you’re new to search engine optimization or you want to refresh your skills, we’ve put together a guide to help you maximize your SEO potential. So how do you make sure people can find you in a crowded virtual marketplace? With SEO! You've gone from having a small, local business that was only accessible to people in a town to be able to service anyone on the planet. ![]() ![]() Why go through all that when you can pull out your smartphone and type or even verbally ask a question and get an instant answer from a search engine like Google?įor businesses, you’re not the only one searchable on the internet, so are millions of other businesses around the globe. Using a telephone to call up information, or even resorting to the old standbys like the thick "Yellow Pages" phone books are things of the past. There’s no denying that now when most people want to find something, their reflex is to go looking for it online. ![]()
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